It’s not easy coming up with a car slogan that’s catchy and memorable.
Some automakers get it, but others clearly don’t.
Here’s our take on the best and worst car slogans in history:
Best Car Slogans of All Time
The Heartbeat of America – Chevrolet
The Ultimate Driving Machine – BMW
Fahrvergnügen! – Volkswagen
The spirit of American style – Buick
Built Ford tough – Ford
Travel well – Lincoln
See the USA in your Chevrolet – Chevy
Like nothing else on Earth – Hummer